Toshiba launches Tosh x Shiba Campaign for Toshiba YouMe; Singapore’s first and only 5-tick low Global Warming Potential Inverter Multi Split Air-conditioner
Singapore, 03 June 2019: Toshiba air-conditioning (Toshiba), through its partnership with Carrier, announced the launch of the Tosh x Shiba campaign, aimed at promoting the Toshiba YouMe, Singapore’s first 5-tick low Global Warming Potential (GWP) Inverter Multi Split (IMS) air conditioner (AC) in conjunction with World Environment Day on 5th June. Together with brand ambassador Tosh Zhang, Toshiba is leading the change to help Singapore move towards a greener and more environmentally friendly future without making trade off on comfort and performance.
Toshiba appoints Tosh Zhang as brand ambassador
Toshiba brought together Tosh Zhang and the universally loved Shiba Inu as brand ambassadors for the Toshiba YouMe. Tosh, best known for his roles in the smash-hit series Ah Boys to Men, and man’s best friend Shiba have come together to promote the Toshiba YouMe – Singapore’s first 5-tick low GWP Inverter Multi Split AC.
Toshiba also announced an Instagram contest with an opportunity to win a unique staycation at Sentosa in a Big Tiny house and experience the YouMe first hand. The winner will get a chance to experience a stay in a beautiful mobile house, designed to lessen impact on the environment through less resource consumption.
Toshiba YouMe, the world’s best friend - reducing the impact on global warming
The Toshiba YouMe is inspired by the Japanese word ‘Yume’, which means dream. Dreams are often founded in reality and are more than merely slumbering illusions. Dreams are aspirations for people and their loved ones at work and home alike. Dreams are extensions of ambitions to live life to its fullest and to give future generations a world worth exploring.
The Toshiba YouMe works on sustainable technology to reduce the impact on global warming while delivering the lowest energy consumption for any 5-tick IMS in Singapore. Harnessing the energy of smart engineering, digital control technology and advanced chemistry, the YouMe is hyper-efficient. The R32 system releases up to 72% fewer CO2 emissions as compared to a normal R410A system, based on a study conducted on Toshiba IMS products.
About the Toshiba YouMe
Sleek design, cost-effective and quiet - ideal for all
The Toshiba YouMe is perfectly outfitted to complement modern flats and work spaces. The sleek design of the new YouMe seamlessly integrates into any space and its contemporary aesthetics add to endless interior design possibilities. The Toshiba YouMe features beautifully contoured lines, a high-gloss white finish and adjustable white LEDs to compliment any modern interior.
Self-cleaning Fan Coil Unit - good for home, good for health at reasonable cost
With AC, residual moisture is a consistent challenge. It is a breeding ground for mold and can eventually lead to the emergence of pathogens and allergens that might cause respiratory issues and other health-related problems. The Toshiba YouMe comes with a self-cleaning function that helps reduce mold growth.
After the fan coil unit (FCU) is switched off, the blower inside continues to run at low speed for up to 20 minutes to dry the coils and get rid of any built up moisture. YouMe does the work for you between maintenance intervals so you can enjoy healthy air all year round. This not only saves money and ensures a good lifespan of the AC but also provides safety from respiratory allergies and other health hazards.
Other key features
Other key features include a Magic Coil - special aqua-coated aluminium fin heat exchanger - which helps keep dirt and debris from building up on coils, quiet and quick cooling and wireless control.
In addition, Toshiba YouMe is designed for complete serviceability with an easily removable front panel, drain pan and cross flow fan. With 82 mm of clearance, nearly 80% more than the previous generation, dust and dirt can’t hide in tight spaces and after servicing is complete, YouMe will be nearly as clean as new.
The Toshiba YouMe is available at all major retailers islandwide from 1 March 2019.
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About Toshiba-Carrier Corporation
Toshiba-Carrier Corporation (TCC) was established in 1999 and has since developed an extensive global footprint to offer new, innovative and customized solutions and products to our customers. Through this alliance, TCC focuses on the development and manufacturing of Toshiba inverter-based products, while Carrier leverages its global distribution reach to distribute these products outside of Japan.
About Toshiba YouMe
夢 (ゆめ, or Yume): Dream, ideals on the future
Inspired by the Japanese word, Yume, which means dream, the Toshiba YouMe IMS is perfectly outfitted to compliment modern flats. With sustainable technology to reduce the impact on global warming and deliver the lowest energy consumption for a 5-tick IMS, the sleek design of the new YouMe seamlessly integrates into any home and helps create the comfort we need to dream big.
About Big Tiny
Founded in March 2017, Big Tiny is the first company in Singapore to integrate the concept of tiny houses with ecotourism. Tiny houses are part of an international move towards simplifying lives by reducing the size, and therefore the resource consumption, of homes without sacrificing the quality of life. Big Tiny takes this one step further by placing its beautifully designed, handcrafted compact homes on wheels in spectacular rural settings. The intent being to amplify the benefits of the tiny house movement by pairing the advantages of a thoughtfully efficient abode with the recharging potential of an intimate connection with Mother Nature. The brainchild of young Singaporean entrepreneurs, Big Tiny stems from a desire to 1) offer the city dweller a chance to experience the perfect escape from a hectic, digitally-laden lifestyle; and 2) enable anyone to have a part in this new way of living.
Video highlights (link to YouTube): You Me